Botanica2024 is the seventh edition of an international and independent conference series that showcases excellence in clinical aromatherapy and related herbal therapeutics. This year's theme is "Citrus: Traditions-Therapeutics-Technology." I am speaking twice at this online conference - “When Life Gives You Lemons… Make Lemonade !” and “Volatile oils in Cancer Care - practical strategies from 35 years of clinical practice”. View the schedule here to see other speakers and topics. Botanica brings together researchers, aromatherapists, herbalists, allied health professionals, aromatic and medicinal plant growers, distillers and suppliers from around the world for three full days of education, trade show, networking and rich collaborations.